As one Gen-Xer to another, I'm done with trying to please the algorithms. I think that too much of our experience on social media is now mediated by algorithms. My own engagement fell off a cliff last year and the thought of learning and tweaking and adapting my social media strategy just made me feel resentful. I have heard the same from other freelancers and sole traders. I don't want to work for the algorithm. I'm trying to find other ways of branding and marketing myself.
As one Gen-Xer to another, I'm done with trying to please the algorithms. I think that too much of our experience on social media is now mediated by algorithms. My own engagement fell off a cliff last year and the thought of learning and tweaking and adapting my social media strategy just made me feel resentful. I have heard the same from other freelancers and sole traders. I don't want to work for the algorithm. I'm trying to find other ways of branding and marketing myself.