6 Comments
User's avatar
Try to be kind's avatar

You are spot on. I chuckled at: "Algorithm, show me all the people who aren't here to flog me a reality TV show lifestyle centred on the panic felt in late stage capitalism."

I think I vibe with the first three point. But number 4 has a caveat - I don't know if I'm solving problems but certainly not on some SEO drive. I'm here to do my bit in my small corner of the world - we can all make a difference :)

Expand full comment
Rebekah Lambert's avatar

And that optimism and that hope that corners of the world can change are the beauty of creativity.

Expand full comment
Karen Hollenbach, KPH's avatar

A great reminder - thank you.

Expand full comment
Rebekah Lambert's avatar

You're most welcome!

Expand full comment
Marketing Girlies by Muses's avatar

This one actually hits pretty hard because it’s calling out a real issue—people want social media to be better, but they don’t actually engage with the content that makes it better. We complain about algorithms but still doom-scroll, interact with stuff we hate, and ignore the creators we actually like.

The Valhalla cinema analogy is solid. It’s like when people get nostalgic about early YouTube or Tumblr but never actually show up for indie creators today. The internet is shaped by what we support, and if all we do is dunk on AI-generated fluff and influencer hustle culture, but don’t engage with the stuff we claim to want, nothing changes.

Also, the AI content bit is on point. You can always tell when someone’s post is just ChatGPT sales-speak with a sprinkle of “authenticity.” The real problem isn’t AI itself—it’s that people don’t trust their own voice enough to just say what they mean.

The takeaway? If you want a better internet, be intentional. Actually comment on posts that resonate, support creators who make cool stuff, and stop engaging with content you think is trash. Otherwise, social media just becomes a never-ending doom loop of engagement bait and corporate noise.

Expand full comment
Rebekah Lambert's avatar

Intentional internet is definitely a salve for most, if not all, of these issues.

I think too, querying the commodification to the point where it leads to dilution.

I always think of TV - its better to have a six episode, well written Brit crime show than a 23 episode American one that contains a lot of filler. No matter the content produced!

Expand full comment