Freelancer lead gen 101

When it comes to lead generation, start with who you know first, then fan out.

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Is the freelance lead jar a little empty right now?

·       Trawl through the last 12 months of leads

a)       Where did they come from?

b)       What was the quality?

c)       Who do you want to work with again? 

·       Check your activities - What worked/what didn’t

a)       How much work did you put into it?

b)       Can you turn the key on old ideas quickly?

c)       Is there something you can pull together in less than a day?

d)       What leads did you attract?

e)       What leads converted but sucked?

f)         What leads converted and went well?

·       Focus on success replication

a)       Have you gone back to the old clients and asked how they are travelling?

b)       Can you build something they can buy off the rack?

c)       Have you asked them to introduce you around?

d)       Can you approach competitors in the industry?

e)       Can you approach companion style businesses that share the audience, face the same challenges, etc