Forget the money
Setting aside the money for the moment, what do you want from the clients you work with?
Leaving aside the whole “make me money” response, what do you want from the leads you get and the clients you work with?
What kind of work would you like to create?
Who do you want to help?
What are you trying to rid the industry of?
What does a good day look like to you?
Who is your favourite sort of client to work with?
What skills do you want to practice?
What gives your imagination the best boost?
When do you feel the most worthwhile and productive?
When do you get the most high off your work?
What sorts of tasks and ideas give you a sense of accomplishment?
Where does work fit in the scheme of things?
What do you want to learn?
What’s a good professional stretch look like to you?
What change would you like your working life to facilitate?
Do you want to feel connected to their industry?
How do you approach each week to build on your business, portfolio, client management skills, etc?
How do you want the client to think and feel after working with you?
What would you like the work you do to say about you?
Image: Other than money, what do you want from the client experience?
